What is Video Analysis?

What does Video Analysis mean to us here at The Kickers’ Zone™?

Video analysis has been shaping the “new birth” of how many coaches are starting to view sports related activities. By many accounts we were the first pure “kicking” specialists/coaches (pioneers if you will) who viewed pure video “tapes” and game re-plays of our kickers and punters as far back as 1988, providing feedback to our kicking specialists.

Fast forward to today, with the advances of technology along with our new cloud-based platform and partners, we have taken video analysis to a new level we believe will be the “standard” as to how coaches and kicking specialist will not only look at video analysis, but will be able to learn and develop from this – many times from their home computer – or right after practices and games using our The Kickers’ Zone™ portal.

To understand this “new birth”, the two major changes we have seen in the evolution of Movement Analysis have come in two categories: Notational Analysis, some times called Time in Motion Analysis (TMA) or Match Play Analysis (MPA) where an athlete performs a set of skills that a coach may be interested in viewing to see how they are doing a task (or not doing correctly); and Technique Analysis or often times called Skills Based Analysis which is our preference.

With Notational Analysis software programs these tasks are “tagged” by the predetermined event by game coders who watch the whole game, then these tasks are loaded into a software program to uncover movement patterns and a set of statistical tables for various strategies to be deployed in match play (for instance in a soccer match or football game where at half time a coach and players can look at opportunities to expose the opponents weakness in a particular area-or skill).

On the other spectrum, Skills Based Analysis/Technique Analysis software deals with a specific skill (in our case, kicking specialists – kicking, punting, directional punts, field goals and kick-offs) with short bursts in a much more defined role of an clinical/education analysis – or a “triage approach” in a hospital setting or a “response to intervention” in the education sector where we provide the tools to triage (quickly and accurately analyze the skill area) then provide the needed response to hasten the kicker’s improvement of his kicking/punting technique.

Using our skills based software programs we view this as a teacher/coach – to student/athlete where each can also provide self analysis and feedback to assess the problem and assign the technical and functional skills needed real time when needed or “almost real-time” in the “cloud” if we cannot be there on the field.

Lastly, Video Analysis Software (VAS) and The Kickers’ Zone™ software platform is based on our belief that a Skills Based Analysis/Technique Analysis for our kickers and punters offers a better triage/intervention set of “specialists” tools over Notational Analysis for movement discovery and investigations – or to put it in a football analogy, both a kicker and a lineman are important on the field – but by design are greatly different!